Persona
Sep 2022 – Oct 2026The identity platform behind OpenAI, LinkedIn, Anthropic, DoorDash, Figma and 2,000+ other companies. Persona helps businesses verify who their users and partners are, meet compliance requirements, and stop fraud.
Product ManagerIdentity Flow2025 – 2026
- Owned strategy and roadmap for Persona’s core identity verification experience, serving 2,000+ customers and 340M+ monthly interactions.
- Scaled high-assurance verification 40× to 5.5M annual verifications at a 99.5% success rate.
- Launched AI Factory, an agent-powered engineering pipeline that cut time to first code draft from weeks to under 30 minutes.
- Led a platform resilience initiative from closed beta to GA, strengthening reliability for enterprise-scale deployments.
- Established experimentation and staged rollouts as the team’s standard launch practice.
Product ManagerGrowth2022 – 2025
- Built Persona’s self-serve business from 0→1, launching a product-led growth channel for SMBs, developers, and high-growth companies.
- Doubled core plan conversion and reduced SMB support tickets by 25% through redesigning onboarding, pricing and self-serve journey.
- Launched self-serve plans and in-product expansion programs across 1,000+ SMB customers.
- Built growth analytics from scratch, instrumenting the full acquisition-to-expansion funnel.
